Pranitha Subhash said, “I can never compromise on cleanliness, especially with clothes. For me, it’s a confidence booster. I love white and pastel shades, but they get dirty so easily. I have been on a lookout for something EXTRA, which can help me get that extra mile cleaning. I finally found my Extra in the New Tide Plus with Extra Power, which removes even tough dirt from the clothes.
The new product and campaign launched on Feb 1 and is priced at Rs. 47 for 500g and Rs. 94 for 1 kg.